NEW SOURCE OF BEER SUPPLY FOR TRADE OF INDIA
From The Western Brewer 1916
Under the caption of “Trade and Industry in the Far East” in the Commerce Reports of June 29, American Commercial Attaché Julean Arnold at Pekin, China, contributes the following:
Efforts have been made in past years to sell Japanese beer in the Indian market, but these have not been successful, owing to the competition of German beer and the long-established demand for British stout, ale, and porter. The amount of Japanese beer exported to India in the past few years has been insignificant, say the Japanese Advertiser, but now the suspension of the supply from Germany and the decrease of supply from other sources, owing to the shortage of shipping space, has called forth a keen demand for Japanese beer, and the export in 1915 reached 28,400 cases, whereas it was only 9,500 cases in 1914. The destinations in 1915 were: Karachi, 1,700 cases; Rangoon, 12,000; Bombay, 12,000; Calcutta, 2,700.
The outlook for the present year, the Advertiser says, is even more encouraging. The export last year in the first three months to India was about 3,600 cases, but this year about 10,000 cases were exported up to the end of March.
The total import of beer into India was before the war about 130,000 cases, of which the German beer made up about 50 per cent. The rest was supplied by the Netherlands, the United States, Austria, Sweden, Spain, and France, in the order given. England supplied between 80,000 and 90,000 cases of stout, ale, and porter.
Crescent City Brew Talk 